Samsung is losing the mid-range battle

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Samsung, the company that emerged to replace Nokia as the world’s biggest phone maker in the years after Nokia’s spectacularly quick fall from glory, is in trouble.
Its flagship phones, the ones that bring it the most money, have seen slower sales this year, but now, at the end of 2018, one other thing is becoming clear too: Samsung is losing the mid-range battle.
The data has been piling up over the last few quarters, but it really peaked towards the end of 2018.

The current situation: a downward trend or a downward spiral?

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