Report blames Apple’s high pricing for brand’s lack of success in India

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Apple iPhone XS

Multiple reports claim that Apple’s iPhone sales are already on a decline but today a new report by The Wall Street Journal specifically targets Apple’s lack of success in the Indian market.

In 2018 alone, almost 40 million people in India are understood to have purchased a smartphone for the very first time – a huge growth opportunity for companies – but around 95% of those devices cost less than $500. This leaves Apple battling against the likes of OnePlus and Samsung over an extremely small number of customers and …

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